![]() ![]() It requires an affirmative answer to this question: Do you remember a time when things were new?Īs you’re reading this, Chuck Klosterman’s latest work, The Nineties: A Book, is experiencing what one can only assume is a successful release. Because although it is presented as an objective fact (and it very well may be), its truth is dependent upon subjective factors. ![]() It is difficult to overstate the social significance of this claim. In 2004, Chuck Klosterman wrote an essay for SPIN titled “Out of Time,” wherein he asserted the following: that our individual conceptions of newness are shaped by our experiences during the ages of 20 to 25 consequently, our reception of the world and of culture is forever mediated through this fixed understanding. And yet there is a very specific window of time when newness can feel truly authentic, and it’s a really amazing moment in your life.” When you’re a teenager, you can’t appreciate innovation intellectually and when you reach 30, you can’t enjoy innovation viscerally. ![]() “hat I have come to realize is that those four or five years represent the only time when things can seem new. ![]()
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